I am proud to have been involved with challenger brand consultancy eatbigfish since it began, over a decade ago. Which is quite something.

I act as a workshop leader and facilitator for eatbigfish and ‘ideas tennis’ partner for founder Adam Morgan. On occasion I run challenger projects that eatbigfish aren’t able to do themselves (due to client conflicts or bandwidth) as a Challenger Associate.

I have been given the title of ‘Associate Partner’, thus neatly continuing the ‘Associate’ theme.